A Day in the Charmed Life of Jeremy Kyle

Button it Yank, before I kick your face in on National Television!
Monday 25 January, 8.00 am: Kyle Mansions, Gaywood Village. A flunky hands me the phone: its a long-distance call from my US agent, Sally Atan. "We're gold Jeremy!" she drawls in her broad Californian accent. "We're solid gold baby! Just got off the phone from talking to Mort at Debmar-Mecury. We've bagged the deal to make your show in the states. You're gonna conquer another continent!" "Why don't you button it, Sally-boy?" I interrupt. This is my show we're talking about - The Jeremy Kyle Show!" "Yeah hun," she replies, falteringly, "we are talking about you. You best get your limey ass over here pronto darling!" "Don't you tell me what to do, chum," I explode, "on National Television!" "International, baby" she corrects me, mistakenly. "Shut up, you pathetic scrounging scum!" I conclude, with absolute authority. That fucking wanker agent of mine needs to learn some good English manners and ditch her dead-end job.
9.30 am "News 'n' Blues" Newsagents, Gaywood High Street. "How are you, Raj? Still struggling to get by?" I enquire, comfortingly, sitting with concerned familiarity on his counter. "Just the copy of Nuts?" Mr Paneer clarifies, holding up a DVD that seems to have fallen into my magazine by mistake. "I'm sorry sir, Midget Gangbang 7 doesn't come free with that publication. But if you want to purchase Greased Teen Pissers instead..." "Less of your lip, Newsy-mate!" I spit, instantly clambering over the counter and slamming his head repeatedly on the cash register to make my point clear. "Do you know who I am? I'm Jeremy Kyle, the frigging daytime menace! Why don't you stop doing drugs and find yourself a decent job? When I'm finished with you, my after-care team won't be able to identify you without your dental records. Just put it on my account, Sonny-jim!" And with that I storm out, pausing at the door to deliver my parting shot: "On National Television!"

Blake and Monty: burping cool new publicity ideas for Jeremy Kyle.
10.15 am: Flange Towers, where my publicists Blake Several and Monty Flip are holding an "Idea Burp" to generate cool new ideas to market my new show to the Yanks. "Word up, Jezza," Monty greets me, proffering a double demi-skinny vanilla lattecino. "What's happening in your crazy world of moral rectitude? Still fighting for truth, justice and the Kyle way?" "Am I mate?" say I. "Abso-posi-lutely. On National Television!" "Check", says co-founder Blake. "It must be hard being you, constantly twatting up really disadvantaged, uneducated chavs by airing their dirty laundry on National Television on a daily basis, and then forcing them to endure humiliating cod-psychotherapy!" "Spot on, Matey-jim", I concur, "it's bloody hard. Right Monty?" "Right" says Monty. "Right" says Blake. "Sure" says Monty. "Sure" says "Blake." "Laundry" says I. Stand up geezers, those two.
12.30 am: Chasers Wine Bar. "Nice to see you Jeremy!" the itinerant bar-keep greets me cheerfully. "Will it be your usual Salmon Teriyaki wrap and a half-pint of Tuborg?" The cheek of these service industry stalwarts working all hours to escape the poverty trap makes me want to gouge my own eyes out with a rusty spoon. I instantly jump over the counter, grab a bottle of WKD and smash it across his shit-eating mush. "Button it, you wine-stained arsehole!" I command. "This is the Jeremy Kyle show! You speak to the host when he speaks to you. Or when my after-care team tells you that I am ready to listen to your pathetic whining gripes. Now fuck off, Beery-chops, and get yourself a proper job!" How dare that wanker loser prick insult me? On National Television?
3.05 pm: Gaywood Village Green. Deep in thought, chewing over the various names for the new show that Monty and Blake cloud-burst for me: Jeremy Kyle / Kyle: Jeremy /The Jeremy Kyle Show: USA / Button it, Yank, Before I Kick Your Face in on National Television! Suddenly I see a callow youth mugging an old dear at knife point. I instinctively know how to handle the situation, because I'm confronted by this sort of pathetic crap, every day on my show. "Oi! What the hell do you think you are doing, Grandma-jim? This is The Jeremy Kyle Show: USA!" I bark at the old bird, and in a flash I'm perched on the park bench, consoling the confused juvenile. "Look, son, you don't need to take this crap from this scary-faced octogenarian. You've got a future ahead of you, Teeny-mate. I'm calling in my after-care team to help you through this situation." Then I turn to the malevolent old girl. "You're a shitting disgrace!" I scream in her face, in a whole new register specifically reserved for these arseholes. "I represent the silent moral majority in this village and you make me want to vomit my bloody guts out. Why don't you get off the smack and find yourself a job, for Christ's Sake? "I'm retired now, dear", the junkie harridan pleads. "I worked in the NHS for 45 years though." "I don't care if you worked in the freaking NHS!" I erupt. "Your type should know better than to terrorise some poor helpless kid. How could you do this?" I pause for emphasis. "On National Fucking Television??"
Flange & Empire

Blake and Monty - Down wiv da kidz.
Right pay attention now because this gets complicated. If you've been paying attention (and we know none of you have, yes, we're looking at YOU) you'll be aware that much of this site is dedicated to the audio ejaculations of Empire FM the traditional (aka racist) Broadcasting Service that brought you the likes of Escape From Golden Meadows Homestead, Rude Thought For The Day and Up And At 'Em England. You will also be aware that How Inappropriate have, at various times, sought the consultation of Blake Several and Montague Flip of Flange PR. These hip to trot muddy funsters are so down with da kidz that they make Michael Jackson look innocent, there is literally nothing they don't know about what's cool. If you don't know what I'm talking about follow the links and damn well find out, honestly, you're only letting yourself down.
Anyway, cut a long story short, Empire FM, in search of the holy grail of all good radio stations - an audience, hired Flange PR to jazz, spiff and generally snazz up their wilting imperial looks. We were fortunate enough to get hold of the notes from what must have been an electrifying meeting, and we present them here for your viewing pleasure.

Genius with pen, ink and paper.
Re-envisioning How Inappropriate
Here at How Inappropriate we’re personally quite proud of our website and its design. Granted we nicked most of it off the Interwebs and the small changes we did make took many painful hours of crying, fighting and hitting each other over the head with a keyboard to achieve and agree upon. Nevertheless, our PR gurus, Blake Several and Montague Flip of Flange PR told us that after a few months it was high time we had a complete brand re-envisioning to ensure that our demographical targeting dreams were realised, and that, going forward, a full market spread of attainable humour-enhancing productisation achievables would be an integral part of our portfolio. To be honest we got lost somewhere around “brand” but we understand it’s something to do with the boys coming up with a new logo, an exercise which, they’ve assured us, should be achievable for no more than a six figure sum and all the skinny, demi-frosted, half-caff frappuccinos they can drink. Here’s what they’ve shown us so far and their notes, or as they term it, their “imagination birthings”.

How Inappropriate - New Logo #1 - Arching Over Comedy
"Immediately the comedy consumer is hit with an image that is fresh, clean, polished, sterilised and swamped in talcum powder. The subtle lines of the unique font coupled with the arching golden span that fixes the perceiver's eye on the central beauty of the piece ensure that any retina within 500 yards of this striking logo will immediately be transmitting a signal to the brain that says 'Brain, this is comedy' and will leave them hungry for more."

How Inappropriate - New Logo #2 - A Bomb SHELL of Comedy
"The warm tones of the somehow familiar shell-like image in this striking logo contrast brutally with the sharpness of the unique font used. At once suggestive of the sun rising on a new day of comedy and the kiss of your first true love, this image instills in the unprepared viewer a sense of total fulfillment and enlightenment and a desire to plunder impoverished African countries."

How Inappropriate - New Logo #3 - A Lone Star of Comedy
"Bang! Wow! Thud! Kerrplunk! Not so much a logo as an orgasm in visual form, this tumescent member of an image will shock some and kill others. The contrast of the alarmist colouring and the unique font have been scientifically proven to leave an imprint on the brain's neural patterns than reads merely 'COMEDY' and a vague yearning to invade the Middle East."

How Inappropriate - New Logo #4 - s.i.m.p.l
"The unique use of font and lower case appeals directly to a target demographic of young (3.5yrs - 8.5yrs) males called Dennis. Minimalism of this kind has been shown in trials to directly influence people's consumption of milk and thus their ability to ingest comedy. When this logo is projected upside down onto a moving bus in ultra-violet radiation an image of the virgin Mary appears and sings Monty Python songs. This logo is not to be used lightly."
Flange PR presented these cognitive discharges to us in a highly emotional 3 hour presentation using only the medium of mime. However, ultimately we decided that we'd stick with our original logo, but feel that the £750,456 Blake and Montague charged us for these creative masterpieces was still worth every penny.
What’s cool?
As we all know, the question on the lips of every meedja executive up and down the county, from slick advertising suits to the greatest minds in public relations, is: "What's cool?" If they can only figure that out, the kids will be permanently shelling out for their crap! Well, you will be relieved to know that our very own PR company, Flange PR, have successfully cloud-bursted their way to a sticky brand awareness climax. And all it took was a couple of double-demi skinny cinammon lattecinos.
Presley Rimming need something fresh for the kids!
Blake Several’s PR Planner of Cool
Blake Several is not simply the co-founder of Gaywood's most innovative public relations firm. Just have a look at his planner: he's the guru of hip in a world of cool, a man who plans for tomorrow, yesterday. If you need to penetrate youth groups, if you've undertaken a slightly shoddy survey purporting to show that people like to eat mayonnaise for breakfast, if you need to shift real news off the front pages of the dailies, then maybe you should call Blake (who will in turn phone Monty, who will tell him what to do). Right? Right. Sure. Mayonnaise.

Just another week at Flange PR.
April 2009
20 Monday
10.45 FLANGE TOWERS - SPEED READ MEDIA-SCAN. CHECK ALL PUBS FOR USEFUL TOILET LEADS: PLUMBERS AND YOUNG CHILDREN WEEKLY, DAILY MAIL.
11.00 CLOUD-BURSTING SESH WITH MONTY. NEED TO FIND COOL NEW ANGLE ON TERMINAL DISEASES FOR GAYWOOD PCT. RINGTONES???
12.00 THE IVY, LONDON - LUNCH.
15.00 PRESLEY RIMMING HQ, COCKLICK END - TWAT ANALYSIS WITH HEAD OF YOUTH MEDIA RELATIONS.
> HOW CAN WE SELL PORTABLE COMODES TO THE KIDS? * CAN WE GET SUSAN BOYLE TO BE THE FACE OF THE CAMPAIGN???
21 Tuesday
10.15 PRET-A-MANGER - GET X2 FAIRTRADE GRANDE DEMI-SKINNY VANILLA AMARETTO LATTECINOS IN!
10.30 FLANGE TOWERS - TRIAL OUR NEW THOUGHT-SHOWERING 'WET-ROOM', COMPLETE W/ SUEDE BEAN BAGS, BAR AND MINI HEATHEN-RULES SUPER-AGNOSTIC-LEAGUE RETICULATED CROSS-STICKS TABLE!!!
12.00 GORDON RAMSEY @ GAYWOOD - LUNCH.
15.30 GOTTA CHECK OUT THOSE BEAN BAGS AGAIN - LOVE THAT COMFORTING SQUELCH!
* CAN WE LINK GOING TO THE TOILET TO CLIMATE-CHANGE?
18.00 LOTS OF MEDIA-PREP TO DO ON THE U-POOP LAUNCH - MAY HAVE TO WORK LATE TONIGHT:(
22 Wednesday
10.00 START OF TOILET DUCK U-POOP CAMPAIGN! > CAN WE FIND AT 50+ PRATS WILLING TO VIDEO THEMSELVES TAKING A MASSIVE DUMP + POST IT ON U-TUBE?
11.00 CLIENT-CENTRED BRAND-DISCOVERY SESSION WITH WONDERBRA. THEY WANT US 2 COME UP W/ SOME SUBTLE + SENSITIVE MESSAGES 4 FLAT-CHESTED CHICKS.
12.00 THE GROUCHO CLUB, LONDON - LUNCH.
16.00 BACK TO GAYWOOD ON WONDERBRA EXPENSE A/C. * CAN WE LINK BREASTS TO THE RECESSION??
23 Thursday
9.00 BASTARD O'CLOCK SELL-IN
NEED 2 SPEAK 2 NAT MEDIA FOR TOILET DUCK. WILL SAT GUARDIAN RUN C/SPREAD ON U-POOP CAMPAIGN?
10.15 HAVE MANAGED TO COVER A VOLKSWAGON BEATLE IN MASSIVE BRAS
11.00 CALL WITH F. SEAMUS O'FONDLE, GAYWOOD CATHOLIC CHURCH. WANTS US TO DO A 3-MONTH VIRAL CAMPAIGN ON CHRISTIAN SOCIAL NETWORKING SITES.
12.00 MORO, LONDON - CLOUD-BURSTING LUNCH. WHAT IS TWEETING?!
* CAN WE LINK THE CATHOLIC CHURCH 2 COOL TERMINAL DISEASES???
24 Friday
8.00
LAUNCH OF NATIONAL WONDERBRA TOUR!!!
9.00 HAPPY BOTTOM SHOPPING CENTRE. NORKS-MOBILE GETTING LOTS OF ATTENTION. NEED 2 START FLAGGING DOWN FLAT-CHESTED CHICKS.
12.00 TITTY HO - QUICK BITE TO EAT. DON'T KNOW WHY WE NEED TO BE HERE, NOT MUCH PRODUCT LINK-IN.
13.00 > FLANGE TOWERS IN NORKS-MOBILE 4 WET-ROOM 360 W/ MONT. HE'S BEEN SURFING JESUS GROUPS ON FACEBOOK ALL DAY, CALL THAT WORK??
14.00 BASTARD PINKO-LIBERAL MORONS!! THEY'VE SCRAWLED 'STOP DENERGRATING WOMEN' ON THE BONNET OF MY SERIES 7 BMW!!. BLOODY GUARDIAN READERS.
14.30 SHIT!! I CAN'T TURN UP TO GAYWOOD CHURCH + MEET F. SEAMUS IN THE BEAMER. GOING 2 HAVE TO TAKE THE NORKS-MOBILE. HOPE ITS OK.
15.00 APPARENTLY WE CAN'T LINK THE CATHOLIC CHURCH W/ BREASTS EITHER.
15.05 CHASERS, GAYWOOD. GET THE WKDS IN MONTY!!
Flange PR – supporting How Inappropriate
How Inappropriate is the brain-birthing of Bransby Macdonald-Williams and Jovian Smalley, but we would be nothing without the support of Blake Several and Montague Flip, co-founders of Flange Public Relations. They're like the PR equivalent of a can of Ocean Drizzle odour-neutraliser in a room full of comedy turds. Here's what came out of their latest client-centred brand discovery session.